By Carla Oates
Long before collagen became a buzzword in the beauty industry, I’d been working hard behind the scenes to educate our customers on the importance of supporting collagen production and building and preserving our body’s natural collagen stores.
As the most abundant protein and building block in our bodies—and one that is essential for the health of our bones, joints, connective tissues, ligaments, muscles, gut, skin, nail and hair—collagen naturally declines as we age. While this process is unavoidable and can be exacerbated by unhelpful diet and lifestyle habits—we are able to support our bodies ability to produce and preserve collagen by consuming enough of the nutrients, vitamins and minerals, as well as antioxidants that not only support collagen synthesis—but also help to prevent its degradation.
For me, this was one of the biggest motivating factors for why I launched our cult-favourite, COLLAGEN Inner Beauty Boost over six years ago. At the time, finding clean, active and sustainable sources of collagen was virtually impossible—not to mention that the research simply wasn’t there to support the consumption of collagen supplements—from either animal or marine-derived sources. Now, however, the good news is that things have shifted in terms of the types of collagen we are able to source and the positive science to support its consumption is also starting to mount.
This is why we feel that it’s the perfect time to launch our brand new product—DEEP COLLAGEN™ Inner Beauty Support, made from 100% clean, certified sustainable marine collagen peptides that contribute to skin elasticity, hydration, collagen density and protection deep within the skin.
What is it?
Containing clean, sustainably sourced marine collagen peptides, DEEP COLLAGEN™ Inner Beauty Support is a fine hydrolysed marine collagen powder that is prepared from deep-sea, wild-caught fish—specifically, North Atlantic cod. We’ve also supercharged our formula by including Bioavailability Factors™, including the digestive enzyme bromelain which derives from pineapple stems—which increases its bioavailability—as well as our exclusive probiotic strain, Lactobacillus rhamnosus GUT5Y™, which contributes to overall wellness and digestive wellbeing.
Why use marine collagen supplements now?
What was most important to me when developing DEEP COLLAGEN™ was that we could stay true to our brand mission and values. I am not only dedicated to using only the cleanest, most pure ingredients from Certified Organic or biodynamic wholefood sources in every formula—but as a brand, we are also committed to ensuring every product is backed by science and delivers on our promise to be as sustainable as possible.
As such, it has taken until now for us to exclusively and sustainably source a clean product that adheres to stringent Marine Stewardship Council (MSC) standards. Our hope is that by committing to the rigorous sourcing and auditing process in order to launch this product, that we can help to pioneer the marine collagen category in Australia and inspire our customers to also consciously consider where their collagen has come from.
Until recently, too, the science to indicate the beauty-boosting benefits of collagen products and marine collagen consumption was also lacking—only in the last couple of years have we been able to review the latest research and confidently speak to the benefits of this incredible product.
So, what are the health benefits of marine collagen?
The beauty and health benefits of collagen are undeniable—which is why at The Beauty Chef we have always promoted a diet rich in gut and skin-loving amino acids—as lack of collagen contributes to fine lines, wrinkles and reduced skin hydration. This is why it’s such an essential nutrient to consume regularly to help fight the effects of ageing and support plump, firm skin.
Hydrolysed marine collagen is proven to improve skin elasticity and skin hydration, support healthy collagen density and wound healing—while simultaneously protecting and preserving collagen deep beyond the skin’s surface. As a result, skin feels firmer and visible signs of ageing are reduced.
DEEP COLLAGEN™ can be consumed up to three times a day and can be taken with any other Beauty Chef product. In fact, to supercharge its effects, we often combine DEEP COLLAGEN™ with our original COLLAGEN Inner Beauty Boost—to not only provide a nourishing dose of marine collagen, but also the nutrients and antioxidants—including vitamin C and zinc—required to help boost our bodies natural collagen production and protect against its degradation.
We’re so excited to finally be able to share what has been a labour of love for us with you all—so we hope that you love DEEP COLLAGEN™ as much as we do.
Mark your calendars, you'll be able to purchase it from October 18.
X Carla
